©Arlene R. Taylor PhD

altMarketing efforts are likely to be more successful across the board when advertisements contain components that appeal to each cerebral division, or when the ads are targeted to a specific cerebral division.

Some industries use a "shotgun" approach, trying to include components that would appear to each division. The automobile industry, for example, often inserts multiple-page foldouts in magazines or creates multiple-page brochures--usually in full color and designed to appeal to every type of prospective buyer. They are typically prepared by marketing professionals who have done costly research to determine who likes what, and which market segment is most likely to purchase which vehicle. The objective is, of course, to appeal to a buyer's fantasies and to create a desire for a specific item. The ads may be in hard copy and/or on television or other form of technology.

Other industries use a more "targeted" approach, trying to appeal to a specific cerebral division. Following are stereotypical examples of the types of advertisements that might appeal to a person based on in his or her brain's energy advantage.

altPrioritizing Division

altEnvisioning Division

 

Advertisements that have to do with financial aspects such as investments.

The ads may:

  • Black and white
  • Straight forward
  • Goal oriented
  • Somewhat crowded (e.g., very little "white space")
  • Be crammed with numbers
  • Emphasize percentages or return on investment 

The ads may be found in the opening pages of news reports or magazines such as Business Week or Forbes or on any type of business-related media 

 

Advertisements that have to do with travel, vacations, and adventure. The ads may:

  • Contain three or four colors
  • Portray exotic scenes
  • Contain curvaceous females
  • Be displayed against backgrounds that show hot air balloons, sunsets, vehicles, or sports equipment with lots of "white space"

The ads may be free-standing posters or fliers, or a foldout in popular reading magazines or papers or on any type of media

 

altMaintaining Division

altHarmonizing Division

 

Advertisements that have to do with "how to" do something accurately and successfully or how to maintain the status quo, as in a security system for a home or office.

The ads may be:

  • Black and white
  • Straightforward
  • Realistic examples
  • Conservative in language
  • Contain step-by-step details

The ads might be placed in an area and/or on media that appeal to conservative individuals.

 

Advertisements that have to do with health and well-being of family and friends.

The ads may be:

  • Filled with soft-focus pictures of people
  • Set in collegial environments (e.g., home, restaurant, sea shore)
  • Designed to elicit emotion and tug at one's heartstrings
  • Aimed at caring for parents, children, or pets
  • Centered around promoting harmony

The ads might be placed in magazines and/or on media that deal with family life, people, relationships, eating, and so on.

 

Following are examples of marketing strategies that tend to appeal to each cerebral division.

altPrioritizing Division

altEnvisioning Division

 

Marketing efforts to individuals with an energy advantage in this division might be wise to emphasis:

  • Research data
  • Study reports and conclusions
  • Functionality
  • Cost/benefit ratios
  • Relationship to goals
  • Financial viability

These individuals tend to be impressed by the convincing as evidenced by the presentation of hard data

 

Marketing efforts to individuals with an energy advantage in this division migh be wise to emphasis:

  • The global picture
  • Cutting-edge equipment, technology, processes, procedures, and treatment modalities
  • Timeliness and speed
  • Future trends
  • Successes that can be realized through innovation (e.g., areas of surgery, treatment of illnesses, prevention of disease, avoidance of chronic illness, retarding the onset of aging)

These individuals tend to be impressed by the innovative, unusual, and cutting-edge

 

altMaintaining Division

altHarmonizing Division

 

Marketing efforts to individuals with an energy advantage in this division might be wise to emphasis:

  • Past track record
  • Clear directions
  • Step-by-step details
  • Avoiding change
  • Maintaining the status quo and carrying on tradition
     

These individuals tend to be impressed by the established

 

Marketing efforts to individuals with an energy advantage in this division might be wise to emphasis:

  • Harmony
  • Connection
  • Emotions and feelings
  • Collaboration and collegiality
  • Celebrating
  • Care for others (or nature, or creatures, or the environment)
     

These individuals tend to be impressed by the meaningful