In designing learning materials there is often the assumption that all trainees will learn in a similar manner. This approach ignorees the important issue of individual differences in cognitive style. Cognitive style may be defined as an individual's consistent approach to organising and processing information during thinking. Style does not appear to be related to intelligence and reflects qualitative rather than quantitative differences between individuals in their thinking processes. (Riding, Richard J., and Eugene Sadler-Smith. Cognitive Style and Learning Strategies: Some Implications for Training Design. Abstract.)

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