Self construal, the way in which one understands and explains oneself, plays a key part in social behavior and is thought to differ between Westerners and East Asians. For example, the Western ‘self ’ seems to be characterized by an independent style that stresses self-focused attention over attention to others. The East Asian self, on the other hand, seems to be characterized by an interdependent style that emphasizes the fundamental connections between people in social contexts. (Markus, H. R., et al. Culture and the self: Implications for cognition, emotion and motivation.Psychol. Rev. 98, 224–253. 1991. Markus, H. R., et al. Culture, self, and the reality of the social. Psychol. Inq. 14, 277–283. 2003).