Cross-cultural research has presented evidence for differences in perceptual and attentional processing between European Americans (who are Westerners) and East Asians. Specifically, Westerners seem to be inclined to pay more attention to salient objects than to contextual background, whereas East Asians seem to attend more to relations and contexts than to salient objects. (Han, Shihui and Georg NorthoffCulture-sensitive neural substrates of human cognition: a transculturalneuroimaging approach. Perspectives. August 2008. Vol 9. Macmillan Publishers Limited.)