A person's strong preferences often represent work activities that "turn them on." Their non-preferences almost always represent work activities that "turn them off." When people are turned off they drop out of the game. They become selectively blind and deaf to the discussions and activities that take place in their areas of avoidance. When a large percentage of a person's work falls into a quadrant of avoidance, the likelihood of job success is enormously reduced. (Herrmann, Ned. The Whole Brain Business Book. p 40-46. NY: McGraw-Hill, 1996.)

The terms Brain Lead or Dominance refer to an innate biochemical preference for processing information in an energy-efficient manner. Your preference (or dominance) is your predisposition for one type of thinking based on its superior natural efficiency that makes using it fun and effortless. You are born with this preference. It is a key part of who you are and it never changes. (Benziger, I. Katherine, PhD. Thriving in Mind. p 8-33, 88-103. TX: KBA Publishing 2000.)

A preference or predisposition essentially opens up “the path of least resistance.” It takes special energy, conditions, and environment to over-ride or alter systems. (Blum, Deborah. Sex on the Brain. p 17-20. NY: Penguin Books, 1997.)

Each person’s brain is unique and operates most efficiently when involved in activities it does best. (Restak, Richard, MD. Mozart’s Brain and the Fighter Pilot. p 214-216. NY: Harmony Books, 2001.)

Individuals, although a coalition of four different selves (e.g., four cerebral quadrants), prefer to use one or more of those selves compared to the others. All profiles are composed of most preferred and least preferred thinking modes. These combinations of preferences are sometimes extreme. Over time the chances are good that we will do the things we prefer as a result of our thinking style, and we will not do the things that we prefer not to do. (Herrmann, Ned. The Whole Brain Business Book. p 38-41. NY:McGraw-Hill, 1996.)

There are innate differences in the human personality, including four functions: Feeling (evaluating), Thinking, Sensation, and Intuition (labeled by Carl Jung). Each person is born with one of the four functions dominant. (Dossey, Larry. MD. Healing Words. p 125-130. NY: HarperPaperbacks, 1993.)

There is a lesson to be learned from studying brain dominance in families and schools: context is all-important. In order to determine what someone might be experiencing, we need to look at their preference and introversion or extraversion, the preferences and E-I of those around them, and finally what activities they are being asked to do. When a person is not thriving, there is a good chance the context in which that person is living, studying, or working is not validating for their brain. (Benziger, Katherine, PhD. Thriving in Mind: The Art and Science of Using Your Whole Brain. p 250-263. IL: KBA, 2009.)

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