Study: A mismatch between words and nonverbal portions of a communication cause a shift in brain waves similar to the reaction to misused or unexpected words. Pay as much attention to the physical actions of people as to what they are saying in their verbal message. If congruent, the message will be more powerful, and vice versa. (Where brain science and marketing meetArticle.)

Study: How messages are conveyed person-to-person:

  • 7% actual words
  • 38% tonality
  • 55% body language

By telephone, there is less body language impact although the decrease will relate to how your body position and posture impact your voice tone and words. (Davis, Jeannie. Beyond Hello. CO:Now Hear This, 1999, p 110)

Study: between 60 and 90 percent of a message‚Äôs effect may come from nonverbal clues. (Nonverbal Communication. Article.)

Study: 7 percent of the information is communicated through words. Vocal tone accounts for 55 percent, and body language accounts for 38 percent. (U.S. Coastguard. Effective Communication. Article.)

Study: the semantic content of a message can be conveyed in different ways (e.g., words, numbers, dramatic renditions, bulleted lists, graphs, Cartesian coordinates). (Gardner, Howard. Changing Minds. MA:Harvard Business School Press, 2006, p 11)

Study: more than 90 percent of what a message conveys may actually be based on a positive attitude and nonverbal elements. (Communications in Business. Article.)

Study: 55% of the impact of communications comes from facial expressions and body language, versus 38% from vocal inflection (UCLA). (Google Answers. Abstract.)

When dealing with children, be aware that 60% of the message will be conveyed by your facial expression and body language and 30% by the tone of your voice. (Lehman, James. The Total TransformationProgram. Legacy Publishing Company, 2004)